I WORK FOR
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I’m Sydney born and raised but some of the most formative moments in my life have come from spending time away from home. From a high school exchange in Japan, studying in Bathurst, travelling around South America and Africa, and living in London - I’m a big believer in saying yes to opportunities as they arise, especially if they get you out of your comfort zone.

I started my career in 2009 when online retail was gaining momentum. At the time, one of my first clients was one of Australia’s fastest growing online retailers and before I knew it I was joining their in-house team. In hindsight I’m not surprised I found myself drawn into the world of ecommerce. I’d spent my teenage years working in retail to fund my love of shopping, and I’ve always had a deep respect for brands that are constantly reimagining how they can engage and delight customers. Something that’s at the core of any successful retail business.

After five incredible years I decided to make the jump back to agency land. I had itchy feet and longed for the variety you get in an agency; the opportunity to immerse yourself in different businesses and industries, meet new people and help brands tell their stories.

I love that I still get this variety at AirTree. The icing on the cake is that our portfolio is made up of our region’s most ambitious companies tackling big, bold problems such as chronic health, reliable payment technology and the future of work. You don’t need to look far to feel inspired.

Outside of work you’ll find me at the local park with my son, trying out new cafes and restaurants and squeezing in a gig or a night out with friends when I can find a babysitter. I think my love for shopping is more under control now, but my husband might argue otherwise!