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Be built to scale from day one.
Renaming your startup to make your brand work as hard as your product
Sally Metelerkamp, Founder and CEO of Lived, shares her practice advice for how to rename and rebrand your startup.
Insights & expertise
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Metrics Matter: Burn Multiple
The Burn Multiple assesses the efficiency of a startup's growth. It's an all-encompassing metric: actions across every function impact your burn multiple.
Guides & how-to’s
B2B SaaS benchmarks: What metrics do VCs look at for signs of product-market fit?
Metrics venture capital investors look at to determine if a startup has product-market fit.
Guides & how-to’s
From ideas to icons: A reflection on the last ten years of ANZ tech
In 2021, tech contributed $167bn to Australia’s GDP and employed 860k people, making it our third-largest industry. So, how did we get here?
Industry trends & analysis
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Communicating the value of ESOPs to employees
A how-to guide for communicating the value of ESOPs to employees, including communication recommendations and a financial model template.
Guides & how-to’s
Advisor agreement template
A free template for startup founders to use to get help from an advisor. Advisors are critical to a startup's success and provide crucial support to founders.
Documents & legal templates
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Capital efficiency–it's in our DNA
Over the last 5 years, Australia has been one of the most capital-efficient producers of unicorn tech companies in the world.
Industry trends & analysis
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The real challenges isn't starting up – It's scaling up
Tactics to help your startup avoid hitting a wall to breakthrough the noise and achieve real scale.
Industry trends & analysis
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What is your unfair advantage?
A great business has an unfair advantage that makes it difficult for competitor to challenge them over time.
Guides & how-to’s
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Sales funnel metrics you should be tracking in your SaaS startup
The sales funnel metrics that matter, including leads, conversion, velocity and CAC.
Guides & how-to’s
The case for DAOs
What are DAOs? How do DAOs work? If you're looking for a meaningful way to participate in communities of your interest, DAOs may be the solution for you.
Industry trends & analysis
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Metrics Matter: CAC and CAC Payback
Metrics like CAC payback and the LTV / CAC ratio help you understand how your startup acquires users and what their behaviour looks like in the longer term.
Guides & how-to’s
Field notes: Engineering efficient growth
Discover how the shift from growth at all costs to capital efficiency is reshaping the software industry.
Industry trends & analysis